Global Fast Food Restaurant Chain

A global fast food restaurant chain wanted to better connect with its changing customer and employee base, but continue to honor its rich history. A planned move from a Chicago suburb back to its original downtown location – into a modern, but still-under-construction, building – involved not only 2,400 employees, but also, invaluable archival material. As is the case for many companies, a change in location was more than just a physical move: it symbolized the company’s desire to evolve.